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#eye #eye range:1 #eye rollspeed:1







I’m Chen, welcome to my corner of the web.

From Montréal and based in Toronto. Currently hustling at Critical Mass as a senior designer. 

001_NIKE ON TIKTOK
002_SUGE APP
003_NIKE APLA TOOLKIT
004_SYMPHONY
005_H&R BLOCK
006_EUROPEAN WAX CENTER 
007_BAO BAO

︎  ︎  ︎
©2023  CHEN SHANG
Mark

1 - Nike on TikTok


What?
Building a new evergreen template for Nike to live on TikTok.


Goal?

We want to drive direct conversion, bringing Nike shopping to where our customers are at on TikTok. By using motion, clear CTA’s and interactive add-on’s, Nike’s brand can boldly and unapologetically live on TikTok.


My Role
︎︎︎ Digital Design 


︎︎︎ Template & System Design


Agency: Critical Mass
Client: Nike
Creative Direction: Joel Harding 
& Jon Erlich 
Mark