European Wax Center
With ’A New State of Smooth’, we sought to reposition the European Wax Center – and body waxing more generally – to appeal to a younger audience.
The Warm Weather 2022 Campaign:
“After two long years of waiting, guests can finally take full advantage of summer as pandemic restrictions ease. They are ready to step out, feeling unapologetically confident to take back control of their daily, life, habits, rituals, as well as indulge in some much needed self-care. Guests are going BIG with this summer.”
This campaign won at The Drum Awards for Marketing Americas 2023 in the Rebrand/Relaunch category.
Read more here︎
︎︎︎ Digital & System design
Agency: Critical Mass
Creative Direction: Jon Ehrlich
Copy writer: Molly Learner