5 - H&R BLOCK
H&R Block is an American tax preparation company operating in Canada, the United States, and Australia.
Email Marketing Template
We utilized their existing brand to combine a fintech look with minimalist yet personable art direction. We created a modular system to generate automated marketing emails.
My goal in this project was to define and create a system of content modules for email campaigns.
My Role
︎︎︎ Digital & System Design
︎︎︎ Template Automation
Client: H&R Block
Creative Direction: Jason McCann / Karen Starc
![](https://freight.cargo.site/t/original/i/989f2a67a50e57b68becebe0f78275d729d46939a9cd1154ab595018d8af7131/Frame-4.png)
![](https://freight.cargo.site/t/original/i/f20381f69228f45d1ab167a799e130b9a77399c48caa36b406810fb6bdc44312/B_iphone_3.gif)
![](https://freight.cargo.site/t/original/i/4ea08a0c2927057a7c9642807c7e9ee4cbe89dc295f922911731194225a1823f/Frame-3.png)
![](https://freight.cargo.site/t/original/i/79caab9e60bb5f2413cc3ff29bc2e2822d5382a33338900e11d5386df952ffef/laptoppppppp.png)
![](https://freight.cargo.site/t/original/i/9a341ed6b255211818c3dbf736cf1d21e6da5640ac45143ab53508dfd4527b06/Frame-2.png)