A “bao” is a piece of dough (a mixture of flour and water) cooked in steam and filled with meat or vegetables, originally from China. However, a “bao bao” also means a hug, an embrace. Just like a hug, Bao Bao Dim Sum will enfold you in the warmth of an aromatic and sensorial bite.
The client tasked me to give the restaurant a rebrand that simultaneously reflect its Asian heritage and its urban Torontonian origins, while also giving it a youtful and alluring look and feel.
My Role ︎︎︎ Digital & System Design
︎︎︎ Brand Identity
︎︎︎ Art Direction
︎︎︎ Brand Strategy
Client: BAO BAO Dimsum -
2298 Bloor St W, Toronto, ON M6S1P2